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The challenge
Reviews build trust and help customers make confident purchase decisions. But with only a handful of reviews, we at Samsung needed to overcome that initial hurdle and give customers a compelling reason to share their experiences.
My role
I led two customer review campaigns that connected advocacy with environmental impact. For every review received, the campaigns supported tree planting in Kenya and coral restoration in Indonesia—turning a simple request for feedback into an opportunity to give back.
The impact
Across the two campaigns, we grew our customer review total from just 2 to 228, significantly expanding the social proof available to prospective customers while supporting environmental causes along the way.
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