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The challenge
Animated news has to do more than inform—it has to entertain. The challenge at Next Animation Studios was to turn current events into stories that could capture attention on YouTube, balancing the facts with personality, humor, and a strong narrative.
My role
I proposed and directed new channel content designed to reach new audiences, while writing scripts that transformed news stories into entertaining animated narratives. I also revamped the channel’s thumbnail strategy, combining storytelling, humor, and visual thinking to create content built for YouTube.
The impact
The new content contributed to a 12% increase in subscribers, growing the channel to 2.6 million. Redesigned thumbnails also improved click-through rates by an average of 25%, helping more of that content get seen.
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