top of page
The challenge
Samsung Knox is a powerful platform with a lot to offer—but that can also make it difficult to explain quickly. The challenge was to simplify a complex product story without losing the value behind its features and capabilities.
My role
I wrote the animation storyboard and voiceover script, shaping complex product messaging into a clear, approachable narrative. I also recorded the voiceover, taking the story from words on a page to the finished video—or, put another way, Knox in a Knoxshell.
The impact
The video is currently being A/B tested to measure its impact on product understanding and engagement. The goal is to see whether a simpler, more approachable introduction helps audiences better understand Samsung Knox and its value.
bottom of page