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The challenge
Samsung Knox operates in a crowded B2B technology market, where awareness alone isn’t enough. The challenge was to build credibility with the right business audience while giving potential customers a reason to explore the product further.
My role
I wrote a series of advertorials for CIO and The Hacker News, developing editorial-style content that communicated the value of Samsung Knox in a way that felt relevant and credible to each publication’s audience.
The impact
The campaign expanded Samsung Knox’s presence across two influential technology publications while directing readers to the product homepage to learn more.
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