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The challenge
Acer wanted to establish itself as a leader in sustainable consumer electronics and make the Aspire Vero’s sustainability story stand out in a crowded market. We needed to communicate the product’s sustainability credentials consistently across global campaigns, packaging, and a limited-edition collaboration with National Geographic.
My role
As lead writer, I spearheaded the development of the product narrative and key marketing messages, shaping how Aspire Vero’s sustainability story was told across channels. I also collaborated with global partners including Disney, National Geographic, and Intel to bring the messaging to life across the campaign and limited-edition release.
The impact
The Aspire Vero campaign earned a Red Dot Brand and Communication Award in 2021, recognizing the work’s brand communication. The campaign helped establish a distinctive narrative around Aspire Vero and its approach to sustainable product design.
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