The Aspire Vero: More green. Still mean.

Acer had one goal: to be an industry leader in sustainable consumer electronics. The multi-award-winning Aspire Vero is the world's first fully inclusive, post-consumer-recycled laptop. We aimed to communicate this message through global marketing campaigns, product packaging, and an exclusive limited edition release with National Geographic. As lead writer, I spearheaded the development of product narratives, crafted compelling marketing messages, and collaborated with our partners Disney, Nat Geo, and Intel. In 2021, we won the Red Dot Brand and Communication Award. Here are some copy highlights.